PFAC Policy Manual

2.0 Official Statement

2.1 Ingredients

Pet Food Ingredients

The Pet Food Association of Canada (PFAC) represents the manufacturers of more than 85% of all pet food produced and/or sold in Canada. Our members are committed to ensuring the health and vigour of family pets. As a result, the members of PFAC choose only high quality, nutritious ingredients for pet food. Through careful control and monitoring, PFAC member companies are confident that their products to not contain rendered companion animals.

Our members take great pride in their products and are committed to ensuring that their pet foods are manufactured to the very highest standards. Canada is a recognized leader in the pet food industry and Canadian pet food is judged by strict global standards for its quality. PFAC members adhere not only to their own stringent guidelines, but they also manufacture to rigorous requirements of the United States, Europe and Asia.

Canada now has about 4 million dogs and 4.5 million cats. Almost all are fed principally or exclusively commercial pet food. This population of pets is healthy, thriving and living longer than any previous generation. This is attributable largely to advances in commercially prepared pet food formulated for all stages of a pet’s life and the high calibre of preventive veterinary care delivered by Canadian veterinarians.

Consumers can feel confident about the high quality of pet food products that are sold in Canada and that commercially prepared pet foods represent the best, most balanced food choice for pets.

September 23, 1998


PFAC Policy Manual

2.2 Task Force On Labelling & Advertising (Industry Positioning)

PET FOOD ASSOCIATION OF CANADA
Task Force on Labelling and Advertising

The Pet Food Association of Canada (PFAC) represents the manufacturers of more than 85% of all pet food produced and/or sold in Canada. We are willing and proud participants in the Industry Canada Task Force on Advertising and Labelling. As an industry association, we seek to participate in the development of guidelines about labelling and advertising which de-mystify pet food products for consumers. The vast array of pet food products and associated terminology can be confusing for consumers. Through our active participation in the Task Force, improved clarity about pet food products and standardization of labels can be expected.

Our members take great pride in their products and are committed to ensuring that their pet foods are manufactured to the very highest standards. Canada is a recognized leader in the pet food industry and Canadian pet food is judged by strict global standards for its quality. PFAC members adhere not only to their own stringent guidelines, but they also manufacture to rigorous requirements of the United States, Europe and Asia.

Canada now has about 4 million dogs and 4.5 million cats. Almost all are fed principally or exclusively commercial pet food. This population of pets is healthy, thriving and living longer than any previous generation. This is attributable largely to advances in commercially prepared pet food formulated for all stages of a pet’s life. Consumers can feel confident about the high quality of pet food products that are sold in Canada and that commercially prepared pet foods represent the best, most balanced food choice for pets.

Board-approved,

September 23, 1998